This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
This book is about the author and the techniques that her parents used to teach her to budget. This book will provide some basic tips for learning to budget, understanding what it means to save for a "rainy day," and learning to live within your "means" through practical examples provided in this true life story.
<b>A convenient and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry</b> <p>If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. <i>Budgeting Basics and Beyond, Fourth Edition</i> equips you with an all-in-one resource guaranteed to make the budgeting process easier, less stressful, and more effective. The new edition covers rolling budgets (forecasts), activity-based budgeting, life-cycle budgeting. Cloud computing, Balanced Scorecard, budgeting for nonprofit organizations, business simulations for executive and management training, and much more! <ul> <li>Includes several new software packages, computer-based models and spreadsheet applications, including Value Chain Management software, Financial Planning and Performance software, Web 2.0, Cloud computing, and capital budgeting software</li> <li>Features case studies, illustrations, exhibits, forms, checklists, graphs, samples, and worked-out solutions to a wide variety of budgeting, planning, and control problems</li> <li>Offers financial planning and new types of financial modeling, variance analysis, Web-based budgeting, active budgeting illuminating "what-if" analyses throughout, spreadsheet applications, break-even analysis, project analysis, and capital budgeting</li> </ul> <p><i>Budgeting Basics and Beyond, Fourth Edition</i> is a practical, easy-to-use problem-solver and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry.
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